A company’s website is for all intents and purposes the face of the company. Firms spend heavily on developing aesthetic, elegant websites to attract customers but many fail to get the response they expect. This is because getting relevant traffic on your website is a challenge. Take for instance, Frontier, who spends significantly to attract customers to Frontier Bundles. How do they manage to attract relevant traffic? This blog explores 10 ways you too can market your website successfully.
Search engine optimization or SEO is the means by which you can place your website organically on a search engine results page. Good SEO lands your website near the top of the search results page. This means that when people enter certain keywords or phrases, the search results position your website prominently. If you haven’t already worked on optimization, it can take several months to achieve the desired website visibility.
Blogging involves placing original and engaging content in a way that attracts customers from the blog to the website. Blogging usually directs relevant traffic on to the website through original content that sets you apart from competitors. You can also guest blog on other blogs in your niche, mentioning your link in the bio. This will direct significant traffic to your website.
Pay per click (PPC) advertising is another good way to gather traffic from search engines. You pay a set amount on every click on your ad with the ultimate goal of converting every click into revenue. Google AdWords is one of the best PPC marketing tools available. Your main focus while using it should be conversions to get the maximum return on investment (ROI). The ad itself is linked to certain keywords that will show the ad to your target market, generating traffic.
- Facebook Ads
Nowadays its not just teenagers but young adults, middle and old aged people from every demographic who use Facebook on a daily basis. Other than providing a large market base, Facebook allows you flexibility in targeting your audience. You can select ads to target people who like certain pages, are friends with people who like your page or who live in a specific location. Facebook allows you to take advantage of the huge volume of people who use it in a very cost effective manner, similar to google AdWords. There is one added advantage of Facebook advertisements which will be discussed in the next point.
98% of the traffic you direct to your website will leave without buying your product or service. Retargeting attempts to remedy that. It plants cookies on each visitors computer, which will start showing them your ads on other websites you visit. The idea is to retarget the customers who visited your website and try to get them to visit again so you have another chance to convert them.
When it comes to video content there is no better way to market your content than Youtube. Google indexes your content there and others can also share your videos, so there’s a very desirable chance of going viral. However it is advisable to focus on the basics. This involves getting customers to go to your website, adding links and holding competitions or contests. These activities are calls to action and cannot be underestimated. You can also buy targeted ads on other people’s videos if you do not create your content or as an addition to your content.
- Email Marketing
Email marketing is a tried and tested marketing tool. It is based on the assumption that people need multiple ‘pushes’ in order to make a buying decision. You can target customers through the avenues mentioned above, but email is the only method that allows you to do it repeatedly. By providing good content, information and updates, you can make sure people subscribe and stay subscribed to your mailing list.
Word of mouth is the most effective way to influence buying decisions. People seek opinions about new things so it’s to your advantage to create good customer experiences. These customers will in turn give good opinions on your business and get you more customers from their family and friends.
- Social media
Social media is a great way to connect with potential customers. You can significantly direct traffic from your social media pages to your website by sharing information and content. Frontier uses this to promote Frontier Internet Plans on its website. You can also generate good word of mouth on social media which is a big plus.
Public Relations is an area that cannot be ignored in this day and age. It builds your reputation, influence and credibility. Making use of media outlets can be invaluable in a long term PR strategy. Not only does it increase conversion but it builds brand awareness, which is one of the keys to success in this game.
These 10 tools are the most effective way to market your website and to leverage it in a way that is beneficial and sustainable. Hopefully, this blog will have given you some insights on how to use them to your advantage.